Business Resources: Marketing & Communications

Why E-Mail Marketing?
Today, it’s all about staying in front of your customers.  Communicating with them regularly.  Reminding them of your value.  And setting yourself apart from the competition.  It’s how you drive repeat business, get more referrals, and boost your business success.  

That’s where permission-based e-mail marketing comes in.  As one part of your overall marketing plan, it’s the perfect fit for a small business or not-for-profit like yours.  It doesn’t cost much.  It doesn’t take a lot of time.  And it’s effective.  

E-mail marketing lets you target exactly who you want to reach, as often as you want to reach them, so you don’t waste precious dollars on unlikely prospects – which can result with other advertising options.  With e-mail marketing, you can send messages tailored to match the interests of different groups of customers – even down to the individual.  

And because e-mail communications are so easy for your audience to pass along to friends and family, your business will reach potential new customers through referrals.  

E-mail marketing lets you stay in touch – and stay connected – with your customers.  From engaging e-mail newsletters to money-saving e-mail promotions, you’ll discover that e-mail marketing will get your customers to take action – and think of your business first.  

Chamber Member Benefit
The Woodridge Area Chamber of Commerce has partnered with Constant Contact®, the leading email marketing service for small businesses, to bring you a great way to stay in touch with your most important audience: your customers. With Constant Contact, email marketing is easy, affordable, and effective.  

In just minutes, you can:

• Send great-looking email newsletters, promotions and announcements
• Build and manage your email addresses
• Communicate consistently with your customers and prospects
• Track which customers are opening your emails and what links they are clicking on.  

And because you are a member of the Woodridge Area Chamber of Commerce, you qualify for a special discount. If you prepay for six months, you receive a 20% discount. Prepay for a year and save 25%!  There's no better time to try email marketing.  

If you haven't opened an account yet, you can start with a 60-day free trial.
  

If you already have a Constant Contact account and would like your discount, please send an email to the Chamber office at chamber@woodridgechamber.org along with your user name.